Tar Heel Eats

Chapel Hill-Carrboro City Schools (CHCCS) nutrition programs, managed by Chartwells k-12, had a mini-food truck they wanted to brand and pilot in area high schools as a way to involve more kids in school meals. FIG engaged a local designer to develop brand concepts, and FIG tested brand and food concepts through survey and interviews with students. FIG also tracked use and impact of the truck over time.

Project start date: June 2017

Project end date: March 2018